Communication plans and tools
for Brera Design Week 2025
7-13.04.2025
Brera Design District during the Fuorisalone period proposes a dedicated commercial offer involving online and offline channels to promote your project or initiative before and during the Milan Design Week period.
Choose a communication plan or request a consultation and to invest in targeted campaigns dedicated to your requirements getting the most out of the channels proposed by Brera Design District.
Communication plans for Design Week 2025
Dal 5 marzo non è più possibile aderire ai pacchetti di comunicazione standard.
Ad oggi è possibile scegliere tra due pacchetti di comunicazione ad un costo agevolato garantendo la visibilità del brand e dell’iniziativa sul sito web e sui canali social.
Base
Base
Brera Design District
Online events guide – breradesignweek.it
– Event page published in the guide
– Event pin on the digital interactive map
Physical tools in the district
– Folding paper map (presence on the list and pin on the map)
– Event guide – basic visibility (see preview in the tools section)
– Event totem to be placed in exhibition space
Social media – @breradesigndistrict)
– Sharing of event page with Brera Design District Facebook post
Press Communication
– Mention in the press release and in the press kit released at the press conference (if the contract is signed by 10 February) and in subsequent updates
Fuorisalone.it
Online events guide – www.fuorisalone.it
– Presence on the website within the Brera Design District itinerary page
– Event page, basic format, automatically published in the events guide
– Brand page and linked exhibitor and designer pages
– Pin on the interactive map
Sponsorupdate
Sponsorupdate
update
Subscriptions to this pack filled all available slot in the Day by Day newsletter editorial plan. In order to guarentee the same level of visibility, a social post (IG or FB) will be guaranteed, schedulable before March 20 or after April 15.Brera Design District
Online exhibitions guide – breradesignweek.it
– Exhibition page published in the guide
– Exhibition pin on the digital interactive map
– Random presence in homepage among sponsor exhibitions
– Logo in the sponsor section of the footer
Physical tools in the district
– Folding paper map (presence on the list and pin on the map)
– exhibition guide – focus visibility
– exhibition banner outside the exhibition space
Social media – @breradesigndistrict
– A post on Instagram, Facebook or LinkedIn
– An Instagram story curated by the editorial team (max 4 images related to the exhibition)
Online magazine – www.breradesigndistrict.it
– Promotional article proposed by the client in the NEWS section
– Sharing of the article and direct promotion via LinkedIn and Instagram story
Newsletter
– Publication of 1 box dedicated to the promotion of the exhibition in the “Day By Day” newsletter to be published during Design Week (6 to 12 April) curated by the editorial staff
Press
– Mention in the press release and in the press kit released at the press conference (if the contract is signed by 10 February) and in subsequent updates
– Dedicated paragraph in the press release attachment
Fuorisalone.it
Online exhibitions guide – www.fuorisalone.it
– Presence on the website within the Brera Design District itinerary page
– Exhibition page, sponsor format, automatically published in the exhibitions guide
– Brand page and connection with exhibitors and designers
– Pin on the interactive map
Sponsorupdate
Sponsorupdate
update
Subscriptions to this pack filled all available slot in the Day by Day newsletter editorial plan. In order to guarentee the same level of visibility, a social post (IG or FB) will be guaranteed, schedulable before March 20 or after April 15.Brera Design District
Online exhibitions guide – breradesignweek.it
– Exhibition page published in the guide
– Exhibition pin on the digital interactive map
– Random presence in homepage among sponsor exhibitions
– Logo in the sponsor section of the footer
Physical tools in the district
– Folding paper map (presence on the list and pin on the map)
– exhibition guide – focus visibility
– exhibition banner outside the exhibition space
Social media – @breradesigndistrict
– A post on Instagram, Facebook or LinkedIn
– An Instagram story curated by the editorial team (max 4 images related to the exhibition)
Online magazine – www.breradesigndistrict.it
– Promotional article proposed by the client in the NEWS section
– Social sharing of the article via LinkedIn and Instagram story
– Dissemination of the article through a box in the Brera Experience newsletter
Newsletter
– Publication of 1 box dedicated to the promotion of the exhibition in the “Day By Day” newsletter to be published during Design Week (6 to 12 April) curated by the editorial staff
Press
– Mention in the press release and in the press kit released at the press conference (if the contract is signed by 10 February) and in subsequent updates
– Dedicated paragraph in the press release attachment
Fuorisalone.it
Online exhibitions guide – www.fuorisalone.it
– Presence on the website within the Brera Design District itinerary page
– Exhibition page, sponsor format, automatically published in the exhibitions guide
– Brand page and connection with exhibitors and designers
– Pin on the interactive map
Social media – @fuorisalone
– Sharing the exhibition with a Fuorisalone’s Facebook post
– N.1 social release on Fuorisalone.it’s Instagram, Facebook or Linkedin
Additional Tools
Online Magazine
Online article
1.000€ +VAT
N. 1 editorial article + LinkedIn share and Instagram story
Online Magazine
ADV Single page
2.500€ +VAT
ADV Double-page
3.500€ +VAT
Advertorial double page
3.500€ +VAT
Newsletter
Newsletter DEM
1.800€ +VAT
Dedicated newsletter to be sent to the Brera Design District contact database
Newsletter Experience
1.000€ +VAT
Release with dedicated box in the Newsletter Experience
Social Network
N. 1 single post or N. 1 Reel (provided by the client)
1.200€ +VAT
N. 1 single post with gallery
1.400€ +VAT
N. 1 Story up to 5 images or video
800€ +VAT
On request we can produce:
· dedicated stories or reels produced by our creators
· targeted promotional campaigns (in dark)