Tools and
communication format
Brera Design District is an internationally renowned lifestyle brand.
Originally developed around Design Week, it has become the world’s first and most important design district.
A digital and urban platform, and a printed magazine with numerous tools at disposal. Reach our audience, every day, all year round.
Brera Design District
A platform
for communicating
across digital and physical
Website
Digital content and physical events in the Brera district.
· Brera Design District website
· Brera Design Week Event Guide
· Events calendar
· News & Events
· Guide and advices
· Design Showroom, Art galleries, Lifestyle and Clubs
Magazine
Printed guide with articles, advertorials and tips with focus on the district.
· Editorial product distributed in over 200 selected retail shops
Social Media
Custom-built digital content based on the tool and the target audience.
· Instagram
· Facebook
Newsletter
Targeted and tailored communication directed to the public.
· Brera Experience
Periodical insights into the Brera Distric
· BDD Week DayByDay
The unmissable events during Brera Design Week
· DEM
Dedicated communications for your brand
Apartment
A place for meeting and exchange, designed for companies and professionals.
Via Palermo 1, Milan
· 100 mq
· 4 separate rooms
· 15 Brands exhibited
Audience and KPI
To whom we communicate
116k Followers
2.2 mln Impressions
1.1k Reach
7.9k Average Impressions/post
6.5k Average Reach/post
59% followers 25-44 years old
64% women
36% men
52% Italy
8% Brazil
3% USA
28k Followers
636k Impressions
288k Reach
2.9k Post engagement
62% followers 25-44 years old
66% women
34% men
74% Italy
2% Brazil
2% Spain
Website
+115k Unique users
167k Page views
Average length: 01:06 min
Italy 71%
USA 4%
United Kingdom 3%
Germany 3%
Switzerland 3%
France 2%
Other countries 14%
Newsletter
+14k Subscription
43% Open rate
3.3% Click rate
Pack.01
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See detailsPack.01
Magazine
· Double advertorial
Alternative
· Four-page advertorial + 1.500 € + vat
Website
· Showroom/location page
on the Discover section of the website if it is a permanent Showroom/location in the Brera district
Social network
· 1 Social post
published on our Instagram / Facebook or Linkedin channels to tell and promote the activity
· 1 Instagram Story (up to 5 images) to be scheduled during the year (except March and April) to narrate and promote the activity
Pack.02
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See detailsPack.02
Magazine
· ADV single page in the Magazine
Alternative
· Double page ADV in the Magazine + 1.000 € + vat
Website
· 1 Article news (editorial)
· Showroom/location page on the Discover section of the website if it is a permanent Showroom/location in the Brera district
· “Selected” showroom/location page cwith visibility within the section (es. Design Showroom / Lifestyle / Art & Culture etc)
Social network
· 1 Instagram Story sharing the article News
· 1 Facebook and Linkedin post dsharing article News
Newsletter
· 1 dedicated box sharing the article in the Brera Experience bimonthly newsletter
Pack.03
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– See detailsPack.03
Magazine
· Double-page advertorial in the Magazine
Website
· 1 Article news (editorial)
· Showroom/location page on the Discover section of the website if it is a permanent Showroom/location in the Brera district
· “Selected” showroom/location page cwith visibility within the section (es. Design Showroom / Lifestyle / Art & Culture etc)
Social network
· 1 Social post published on our Instagram / Facebook or Linkedin channels to tell and promote the activity
· 2 Instagram Story (up to 5 images) to be scheduled during the year (except March and April) to narrate and promote the activity
· 1 Facebook and LinkedIn post sharing article News
Newsletter
· dedicated box sharing the article in the Brera Experience bimonthly newsletter
Customized solutions
The instruments you can add to your communication packages in order to customize your communication.
News online
1 Article in the online magazine with sharing on Facebook and Linkedin
Shopping Tips
1 product placement in the “Shopping Tips” section of the Magazine
Newsletter DEM
Dedicated newsletter sent to the Brera Design District contact database
Newsletter Experience
Dedicated box in the Newsletter Experience
Social Pack
Social media publication pack consisting of:
· 1 Instagram post
· 1 Instagram story
· 1 Facebook o LinkedIn post
· N. 1 post – 1.000€ + VAT
· N. 1 post with gallery – 1.200€ + VAT
· N. 1 Story – 600€ + VAT
· N. 1 Reel – 1.000€ + VAT
· N. 1 single post – 500€ + VAT
· N. 1 single post – 250€ + VAT
News online
1 Article in the online magazine with sharing on Facebook and Linkedin
Shopping Tips
1 product placement in the “Shopping Tips” section of the Magazine
Newsletter DEM
Dedicated newsletter sent to the Brera Design District contact database
Newsletter Experience
Dedicated box in the Newsletter Experience
Social Pack
Social media publication pack consisting of:
· 1 Instagram post
· 1 Instagram story
· 1 Facebook o LinkedIn post
· N. 1 post – 1.000€ + VAT
· N. 1 post with gallery – 1.200€ + VAT
· N. 1 Story – 600€ + VAT
· N. 1 Reel – 1.000€ + VAT
· N. 1 single post – 500€ + VAT
· N. 1 single post – 250€ + VAT
