About
Brera
Brera Design District is a project conceived and curated by Studiolabo.
Established in 2009, it became an international brand within a few years.
The District
Brera Design District works with the local context by fostering networking, building formats and events, and providing consulting services to companies and professionals.
Over the years, it has reinforced its role through a strategy focused on promoting the district and providing direct support to companies, while creating dedicated services and generating relationships, thus defining a widespread and organized network of contacts.
The Brera Design District universe counts two events (Brera Design Week and Brera Design Days), a consulting platform, a service dedicated to the promotion of exhibition spaces (Brera Location) and a showroom dedicated to curatorial projects and collaboration with companies (Brera Design Apartment).
Numbers
From neighborhood
to District
In 2009, the Lombardy Region, the Municipality of Milan and the Chamber of Commerce set up the D.U.C. ( Urban Districts of Commerce), which are territorial entities that “...define areas and initiatives in which citizens, businesses and social formations freely aggregated are able to make commerce the factor of innovation, integration and enhancement of all the resources available to the territory, to increase attractiveness, regenerate the urban fabric and support the competitiveness of its commercial polarities.” (art. 5 della Legge Regionale - Lombardia n. 6/2010).
DUCs are defined as areas with homogeneous characteristics for which public and private entities propose integrated management interventions in the common interest of social, cultural and economic development and environmental enhancement of the urban and territorial context of reference.
This was the cue for Studiolabo - having collected the request of the Solferino/ San Marco Merchants Association - to develop the Brera Design District project, starting from the mapping of the nearly 70 permanent showrooms in the district and the communication dedicated to the events participating in the Fuorisalone in the April 2010 edition.
Il Progetto Brera Experience 2020, che ha visto la mappatura e promozione delle diverse realtà commerciali del distretto presenti nella piattaforma, è stato realizzato con il contributo del comune di milano nell'ambito della promozione del D.u.c. distretto urbano del commercio di Brera.
Where art, fashion and design define a unique atmosphere.
Historically growing up around the Academy of Fine Arts, Brera represents the most evocative and fascinating soul of Milan's historic center, an enchanting maze of pedestrian streets that serves as a backdrop for art galleries, showrooms and restaurants. Brera is a district traversed by creative ferment and a desire for experimentation, which over the years has established itself as a food and shopping district, as well as a must-see destination during Fuorisalone.
